I usually do an annual assessment of this blog where I have a look at what is working and what’s not. This year I have an ‘outlier’ to consider. This is a post that does so well that it outstrips every other post with Views. Even now, eighteen months since it was posted, search engines are still finding it, and still gets between 1-5 Views per week, with so far, over 150 Views in total.
If it was one of my usual non-fiction posts I would be over the moon! Ecstatic, even, to think that so many people appreciate my writing. I would definitely then analyze its every word, tag and category, to see whether I could replicate its success.
Instead I will analyze it for the elements that allowed it to cross over into ‘Lego-technical-expertise-country’. I think what is actually happening is that Lego enthusiasts are hitting on it in the belief that it is one of the xyz posts they’ve heard about explaining a particularly nitty-gritty technique by way of a technicolor video or some such.
When they discover it isn’t what they expected, they just as quickly click away. Giving me a bunch of ‘false-positives’ in the blog’s stats. Lol, I won’t be posting the title of the offending post in this article! I’m not after more ‘false-positives’!
But seriously, when by now more that a hundred and fifty people click away with their expectations unfulfilled, that can start to have repercussions for a blog. Time to do something about it. I’m thinking of combining the information in all three posts pertaining to that subject, and deleting the originals. That way I still have the information available.
Rita de Heer 
seo has definitely changed. every couple months there seems to be a shake up. when it happens, my stuff always falls in the rankings. i hope you have great success this new year!
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